Owned now by Tim and Pam Wellborn of Alexander City, Alabama, this particular car was built for the express purpose of putting the best possible impression in the minds of perspective buyers at the 1967 International Auto Show in Toronto, Canada, that winter. It is likely that this was the highest-optioned Charger (or any Hemi car, for that matter) built during the 1967 production cycle. Its list price would have been somewhere north of $5,000, substantial cash in those days.
 Underneath that big “pie pan” was ol’ King Kong himself. Special front-end tricks included a chromed steering pump cap and painted suspension pieces. |
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Of course, though the 440 made its first appearance as a performance motor that year, the body design that had helped both David Pearson and Dodge win their respective NASCAR Driver and Manufacturer championships during 1966 needed a Hemi. That went under the hood, backed by a 727 Torqueflite and a 3.23 gear in the standard 8.
There were 18 colors available, but this one came down the line in WWI (the code for Corporate White), and one thing that was left off was the vinyl top to maintain the clean roof line. Rather than mags, the scarce special simulated wheel covers on 15x7 inch rims allowed the use of larger and premium for the time Firestone Red Linerubber. New chrome trim was part of the Dodge Rebellion in '67 -– the Charger got pieces like bumper guards and fender-mounted turn signal indicators. A special three-piece rear spoiler that had been approved by NASCAR for handling problems was part of this Hemi car, as were the standard covered headlights and long, fragile C-H-A-R-G-E-R rear taillight lens. The long fastback window’s flat surface tended to act like a reverse airfoil and pull the rear of the car up at higher speeds.
This little metal add-on spoiler was actually critical to the first generation Charger’s speedway successes.
With that Hemi taking up a lot of under hood space, a few little tricks were employed for the public to see. For example, the cap on the power steering pump is chromed, not normal equipment and never offered as an optional item.
The front suspension was painted glossy black for a better appearance. But perhaps the biggest draw for the '67 Charger was the interior, which Dodge marketed only in that model in their B-body car series.
